Measuring app success through mobile analytics

APR 09

Challenges while designing apps and how to go about them

For apps to be successful it is very important for the users to have a good experience using them, which depends a lot on the user interface and other visual design elements. Having a good app design helps to build customer loyalty as well. Poor app designs will only push people away and will lead to high abandonment rates, low retention rates and conversion rates. Studies have shown that 90% and 68% of users stopped using an app because they had a poor experience and because the app had a poorly designed UX. On the other hand, 74% users are more likely to use an app that has an attractive UX.

Let’s go through some of the most common mistakes app designers make that should be avoided at all cost!

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1. App Compatibility

You have to realize that your app isn’t the only app on your user’s device. Your app is one of the dozens of other apps. An average phone user has more than 80 apps installed on their phone. Hence, it is very important to ensure that your app is compatible with the other apps on your user’s device. One way to do this is to use compatibility testing tools during the development stage of the app.

2. A Complicated UI

Sometimes app designers get too carried away and creative while developing an app, so much so that the user interface ends up being complicated that hinders the user experience. If we take a look at all the great apps in the market today, we’ll find that they all have one thing in common- a simple UI. While developing an app, the developers should keep in mind the app’s core features and how they impact the design and ultimately the UI.

3. Being a Copycat

Never be a copycat. It is not bad to take inspirations from all the great apps in the market, however, copying them is not a sure-shot to success. Users can spot copycats very easily, which will have a negative impact on the future of the app.

4. User Feedback is super important!

The perfect app does not exist, however, all the successful apps do their market research. Gathering user feedback is a very important aspect of the UX design process. One should start gathering on the user feedback during the initial stages, i.e., before the launch. And then keep gathering feedback once the app is on the market, and keep making adjustments accordingly.

5. Not having a proper plan

Having a proper plan regarding budget and timeline is very crucial. No matter how much we wish to launch our app overnight, it simply doesn’t work that way. It takes aminimum of 4 to 6 months to launch an app. The design phase of an app doesn’t stop after the launching of an app, but continues later as well as one needs to keep making changes as per feedback and performance. And that is why it is very important to allocate funds from our budget for this purpose as well.

6. Issues with display of products

A lot of times when E-commerce sites transition to mobile apps, they may face problems with the product pages as they may not always be compatible with the app. In such cases the developer should use an app builder that easily integrates with E-commerce solutions. This would then ensure the transition from the E-commerce site to the app smooth without affecting the product display.

Designing a mobile app is not an easy task. However, identifying the challenges beforehand helps us to be prepared to tackle them when they come. Following the advice of the blog will help you in your journey of becoming a successful app developer.

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