For apps to be successful it is very important for the users to have a good experience using them, which depends a lot on the user interface and other visual design elements. Having a good app design helps to build customer loyalty as well. Poor app designs will only push people away and will lead to high abandonment rates, low retention rates and conversion rates. Studies have shown that 90% and 68% of users stopped using an app because they had a poor experience and because the app had a poorly designed UX. On the other hand, 74% users are more likely to use an app that has an attractive UX.